Do you know who your audiences are?

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Fabulous Mag has done a survey which asked both men and women what they think are the ‘perfect’ female body shape. It turned out that women tend to think ‘perfect’ body size to be much thinner than what men think.

This tells you two important lesson:

a) The definition of ‘thin’ differs in men and women
b) It’s only a myth that all men like really ‘thin’ body

Adjectives is subjective

When you describe your products, how are you choosing the adjectives? Fast, Easy, Attractive? What those words mean different for different people. However, we have ‘tendency’ to think things in similar way if we belong to some group. As you can see, gender plays a big role when it comes to describing the shape of body. So when you know (and you are supposed to know) you are targeting specific audiences, choose adjectives to describe your product carefully. You can find other services targeting similar niche and study how they attract their custumers. Or, you can even ask your friend who is in your targeting area to see how he or she thinks about the description.

Assumptions are devil

If you automatically assumed that men are only interested in really thin girls like what most girls think, then you will not succeed attracting men with your product. For example, if you open up a ‘find your date’ kind of service targeting men audiences, it will not give them good impression if you use really thin models. Rather, you should use the model’s picture with average body size of men’s ideal, which is 12 according to Fabulous.

Don’t be evil

A study done by Fabulous also shows how marketers can use these findings to ‘attract’ female audiences. You may sell a diet product claiming ‘men likes really thin body like this! and you can be the one!” Whether they like the product or not, they will sure to say, “Yeah I already know guys like thin body like that!” Some girls would really believe this ‘fake’ fact and get in her trouble with several diseases. So as a marketer, I encourage you to not use study in this way. Rather, use this study in a way that benefits you and your audiences.