Visual marketing based on your content

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When you create your website, what kind of design do you have in your mind? Full of pictures and movies to entertain visitors, or pages of texts that simply provide information to audiences? Well, it all depends on the kind of content you provide for your audiences.

It’s your content, not the industry

Just because you have started some game/movie review website, it does not mean that the website should be really creative and visual. Sure, you may want to use a movie to show the visual side of the game or movie, but audience might come for the information. For example, readers might want some ‘advice’ for whether they should play/watch the game/movie. Yes, audiences still want some convincing advice for purchase even after they see some tailors of the product elsewhere. So just because you belong to visually entertaining industry does not mean you should use rich contents.

It’s not all about your artistic skill

It’s usually the case that website of real artists are full of visuals and images. It’s totally appropriate and even attractive if your main content is to provide images like artists. But if you are just borrowing images from other sources to just make it look gorgeous, do it on your Myspace profile page. Especially if your content is based on information, audiences do not care about your fancy web design.

Art or Professionalism?

I just said that you should not be overly creative for your website design if your primary content is information, but there is differences between art and professionalism. As you can see, this blog is full of images especially on top of the website, but those images never interrupt the text content you are reading right now. If you design ‘around’ your content, it can be perceives as professional rather than ’showy’.

Learn what others do

If you are unsure of how to build design for your website, then simply look around. You can study the design from others who provide same content, and better be in same industry. You may not feel ‘original’ about mimicing other’s design, but that’s where every success business start from.